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From cold call to hot lead

Cold calling is still one of the greatest ways to get a high return in direct response marketing. This article explains why this form is essential to your company’s growth. Just follow the simple steps and turn your cold call into a hot lead.

Be smart with data

Here's why incorporating data into your marketing network is so important and how to be a better smart marketer.

Part I: Simple Database

Do you want to know what your customers really want? Then read this article.

Brand awareness trends in 2017

Heard somebody say that direct response advertising and brand awareness efforts don’t go hand in hand? Think again.

Meet us in London between 6-11 February. 

To schedule a meeting, send an e-mail to: 

Mark Brommer:

Koike Hess:

Maja Mitrovic:

2016 - Looking Back

For the online marketing world, 2016 was a year of change. Of new innovations, of new implementations. Read the full article to find 16 ways that made 2016 a remarkable year that has laid out what we believe is the foundation for years to come.

Direct Response, Direct Results

Direct response advertising outperforms for example, social advertising, on many levels. Direct contact through a clear CTA, in form of cold calling, cold emailing or sending a direct offer that requires little consideration, prompts for an immediate response. 

#AWAsia 2016

Kobi Digital will join Affiliate World Asia on the 5th and 6th of December in Bangkok. 

Will you be there? Send an e-mail to our Senior Publisher Managers: 


The true cost of AdWords

Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful advertising business.

Advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering. Though they must be worth it, from the advertiser’s perspective.


Every year in September, the ‘Ad-Tech Disneyland’ takes place for tens of thousands tech and marketing professionals to showcase their capabilities and novelties at the renowned Koelnmesse expo center in Cologne.

This was Kobi Digital’s first time as an exhibitor at the show, following editions of enjoying the visitor experience. Thanks to the hundreds of partners and future partners meeting us at our booth, we can clearly say it’s been a great success.


On the 14th and 15th of September, the annual highlight of Digital Marketing takes place.

 This year, a number of our experts  are present at the DMEXCO fair to promote our services and to meet... you! 

This is the chance for a free consultation and to meet us face-to-face. Drop by at our booth in Hall 6, Aisle E, Stand 49. 


We will gladly provide you with a drink, a good chat and if you partner with us, you get your first 10000 Co-Sponsoring Leads or 1000 Co-Registration leads for free! 


+ Schedule a meeting now by sending us an e-mail
+ Didn't book your tickets yet? Order them here 
Data, Data Everywhere

Data is big. Big data, first hand data, consumer data, and audience data, name it and add data to it: it all exists.

However, in the buzzy data-jungle, it’s often hard to determine what type of data you need – and how you may use it to advantage your company’s sales and development goals. So lets start with three types of data you come across in your marketing efforts.

Leads Follow-up

Following up Quality Leads is central to Sales. Persist, or you leave money on the table. 

Let’s start off with some basic numbers on the power of follow-up in terms of sales effectiveness. Did you know that most sales are actually made not at the first, second or third contact, but somewhere between the 5th and the 12th contact a consumer has with your company?

AWE 2016

Missed us at Affiliate World Europe? 

No worries. Our Publisher Managers will happily answer your inquiries.



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