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Kobi Digital Announces New CEO Appointment

Kobi Digital Board of Directors convened on 5 April 2017 and has taken the decisions unanimously to appoint Ilja de Boer as Kobi Digital’s Chief Executive Officer, replacing Joeri de Wit, who has stepped down from his role as Chief Executive Officer.

 

De Boer has been in the lead generation industry for the past 10 years, bringing a wealth of knowledge and experience to Kobi Digital. He has helped lead, execute and grow multiple performance companies in the past, and quickly rose through the companies ranks. He most recently served as VP of Business Development for Avazu, leading the sales team.

 

“The Board is extremely excited about the new change, and sees enormous growth opportunities upon which Kobi Digital can capitalize, and our primary objective is to leverage the Company’s leadership and current business assets and platforms to execute against these opportunities. We have talented teams and tremendous resources behind them and intend to return the Company to a path of robust growth and industry-leading innovation. We are committed to exploring and evaluating possibilities and opportunities that will put Kobi on a trajectory for growth and innovation.”

 

On his new role, Mr. de Boer commented, “I am very excited to join the Kobi Digital team. It was an honor to be asked to take on the responsibility of CEO. Kobi Digital is one of the leaders in a fast growing market with a big focus on innovation. As much as they’ve already accomplished there are still a lot of opportunities to take advantage of, including the new countries we will be opening. I am looking forward to work with such an amazing, talented team of great people. We are already hard at work making plans for the coming months and years and can’t wait to share some of these with you very soon”

 

About Kobi Digital
Founded in 2014, Kobi Digital is a full-service lead generation agency backed by some of the top names in performance marketing. They create tailor-made, opt-in campaigns to identify consumers with a real interest in their clients’ products or services. With in-house tech, data science and media buying teams they are industry leaders and at the forefront of innovation. Past and present campaigns include brands such as Virgin, AXA, Greenpeace, American Express, Expedia and Uber. They are currently active in 6 countries worldwide: AU, NZ, UK, NL, BE, BR and continue to expand rapidly across the world. Generating quality leads every month for top brands in insurance, travel, retail, finance, telecoms, education, energy and more. Kobi Digital has offices in Amsterdam, Bangkok and Brasilia which continue to grow. For more information visit kobidigital.com

Meet us at #NAC2017 in Stockholm

Kobi Digital will join Nordic Affiliate Conference on the 6th and 7th of April in Stockholm. 

Will you be there? Send an email to schedule a meeting. 

 

Koike Hess: KOIKE@KOBIDIGITAL.COM
TOP 5 EMAIL MARKETING INNOVATIONS TODAY

Consumers indicate that it is not the increasing number of emails that find their way to their inbox that bothers them, but the lack of good content is. Add the innovations mentioned in this article in your email marketing strategy and witness your CTR and conversions increase.

HOW TO MANAGE LEADS (AND MAXIMIZE CONVERSION).

What do you do with your leads once you’ve gotten them running into your sales pipeline? We provide you with bite-sized insights into getting most out of your leads.

This Was Ad:Tech

We've had a great time at Ad:Tech Sydney, thanks to the partners and new friends who joined us at our booth. 

LeadsCon Las Vegas 2017
MEET US IN LAS VEGAS BETWEEN 20 - 22 MARCH.

To schedule a meeting, send an e-mail to: ben@kobidigital.com

Ad:tech Conference 2017
WE'RE PROUD TO ANNOUNCE THAT OUR CEO, JOERI DE WIT, WILL SPEAK AT THE AD:TECH CONFERENCE IN SYDNEY ON THE 14TH MARCH.
 
MEET US ON THE 14TH AND 15TH OF MARCH. 


To schedule a meeting, send an e-mail to:  koike@kobidigital.com

Email vs. Social performance

Which channel performs the best when it comes to online selling? Read it here.

From cold call to hot lead

Cold calling is still one of the greatest ways to get a high return in direct response marketing. This article explains why this form is essential to your company’s growth. Just follow the simple steps and turn your cold call into a hot lead.

Be smart with data

Here's why incorporating data into your marketing network is so important and how to be a better smart marketer.

Part I: Simple Database

Do you want to know what your customers really want? Then read this article.

Brand awareness trends in 2017

Heard somebody say that direct response advertising and brand awareness efforts don’t go hand in hand? Think again.

#LAC2017
Meet us in London between 6-11 February. 


To schedule a meeting, send an e-mail to: 

Mark Brommer: mark@kobidigital.com

Koike Hess: koike@kobidigital.com

Maja Mitrovic: maja@kobidigital.com

2016 - Looking Back

For the online marketing world, 2016 was a year of change. Of new innovations, of new implementations. Read the full article to find 16 ways that made 2016 a remarkable year that has laid out what we believe is the foundation for years to come.

Direct Response, Direct Results

Direct response advertising outperforms for example, social advertising, on many levels. Direct contact through a clear CTA, in form of cold calling, cold emailing or sending a direct offer that requires little consideration, prompts for an immediate response. 

#AWAsia 2016

Kobi Digital will join Affiliate World Asia on the 5th and 6th of December in Bangkok. 

Will you be there? Send an e-mail to our Senior Publisher Managers: 

 

FLORIS: FLORIS@KOBIDIGITAL.COM
STEFANIE: STEFANIE@KOBIDIGITAL.COM 
The true cost of AdWords

Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful advertising business.

Advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering. Though they must be worth it, from the advertiser’s perspective.

DMEXCO 2016: LOOKING BACK

Every year in September, the ‘Ad-Tech Disneyland’ takes place for tens of thousands tech and marketing professionals to showcase their capabilities and novelties at the renowned Koelnmesse expo center in Cologne.

This was Kobi Digital’s first time as an exhibitor at the show, following editions of enjoying the visitor experience. Thanks to the hundreds of partners and future partners meeting us at our booth, we can clearly say it’s been a great success.

DMEXCO 2016

On the 14th and 15th of September, the annual highlight of Digital Marketing takes place.

 This year, a number of our experts  are present at the DMEXCO fair to promote our services and to meet... you! 

This is the chance for a free consultation and to meet us face-to-face. Drop by at our booth in Hall 6, Aisle E, Stand 49. 

 

We will gladly provide you with a drink, a good chat and if you partner with us, you get your first 10000 Co-Sponsoring Leads or 1000 Co-Registration leads for free! 

 

+ Schedule a meeting now by sending us an e-mail
 
+ Didn't book your tickets yet? Order them here 
Data, Data Everywhere

Data is big. Big data, first hand data, consumer data, and audience data, name it and add data to it: it all exists.

However, in the buzzy data-jungle, it’s often hard to determine what type of data you need – and how you may use it to advantage your company’s sales and development goals. So lets start with three types of data you come across in your marketing efforts.

Leads Follow-up

Following up Quality Leads is central to Sales. Persist, or you leave money on the table. 

Let’s start off with some basic numbers on the power of follow-up in terms of sales effectiveness. Did you know that most sales are actually made not at the first, second or third contact, but somewhere between the 5th and the 12th contact a consumer has with your company?

AWE 2016

Missed us at Affiliate World Europe? 

No worries. Our Publisher Managers will happily answer your inquiries.

 

+ SEND INQUIRY TO FLORIS OR STEFANIE

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