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2017 Branding
Trends
Article
9 Ways To Increase Brand Awareness
2017 Branding
9 Ways To Increase Brand Awareness

Brand awareness takes a lot of time and effort. Being a brand is not enough. How can I buy your product or invest in your company if I don’t know who you are? 

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Data Everywhere
Article
Trends
Data, Data Everywhere
Data Everywhere
Data, Data Everywhere

Data is big. Big data, first hand data, consumer data, and audience data, name it and add data to it: it all exists.

However, in the buzzy data-jungle, it’s often hard to determine what type of data you need – and how you may use it to advantage your company’s sales and development goals. So lets start with three types of data you come across in your marketing efforts.

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Tofu to Mofu
Article
Trends
The New Sales Funnel: from Tofu to Mofu
Tofu to Mofu
The New Sales Funnel: from Tofu to Mofu

Over the past 50 years, marketing as a discipline has evolved from mass communications to personalized online content, new models emerge at an accelerating pace. 

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smart data
Article
Trends
Learn from smart data.
smart data
Learn from smart data.

The ad-tech data revolution has transformed the lasting relationship between organizations and customers enormously. Here’s what is happening, and what you can do to become even better.

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Sales follow-up
Article
Sales follow-up
Sales follow-up
Sales follow-up

Following up Quality Leads is central to Sales. Persist, or you leave money on the table. Let’s start off with some basic numbers on the power of follow-up in terms of sales effectiveness.

Did you know that most sales are actually made not at the first, second or third contact, but somewhere between the 5th and the 12th contact a consumer has with your company?

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Managing Leads
Article
Sales
How to Manage Leads (And Maximize Conversion).
Managing Leads
How to Manage Leads (And Maximize Conversion).

What do you do with your leads once you’ve gotten them running into your sales pipeline? Here are some insights to consider... 

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Direct Response
Article
Trends
Direct Response, Direct Results
Direct Response
Direct Response, Direct Results

Direct response advertising, when deployed correctly, allows advertisers to get customers and potential customers to deploy actions that the advertiser cares about.

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COLD TO HOT
Article
Cold Calling
6 Steps To Turning Cold Calls Into Hot Leads
COLD TO HOT
6 Steps To Turning Cold Calls Into Hot Leads

Many new media enthusiast will tell you that cold calling is dead. The future of advertising is in digital, automated channels. Why would anyone consider cold calling, when the future is automated? One answer: personal, human contact.

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ADWORDS COSTS
Article
The true cost of adwords
ADWORDS COSTS
The true cost of adwords

Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful advertising business.

 

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