Stay on top of the market
Commander is one of Australia’s leading B2B telecoms providers, offering a full range of communications solutions for small business.
Thanks to the rapid adoption of Internet telephony, SMEs are one of the fastest growing segments in the IT services market. With more than 750,000 Australian SMEs, Commander needs reliable leads to maintain and grow its market share at a competitive cost per acquisition.
Kobi created an exclusive Co-registration campaign for Commander to generate leads and confirm they are small business owners or decision makers. We use A/B testing to determine which sources yield the highest conversion rates and lowest CPA, then retarget the campaign accordingly.
Kobi’s leads are proving successful in boosting contact rates and sales for Commander. With testing and optimization, we’ve achieved conversion rates of 0.59-0.82%. In terms of CPA, our leads come in 10% below target.