One For One
TOMS is a global shoe company with a vision: for every pair of shoes that is purchased, a child in a developing country receives shoes as well.
Continuance and stable growth is needed to secure their corporate and social goals. Hence, TOMS came to Kobi Digital with the question: How can we sell more shoes?
Competition in the footwear market is one of the reasons that TOMS requires Kobi’s help. The main goal for TOMS is to increase their database of newsletter subscribers that would get acquainted with the TOMS brand and eventually converted to loyal TOMS wearers.
In order to accomplish that goal, TOMS offered potential customers a 15% discount on their full sunglasses, bags and shoe collections. As TOMS knew from their customer bases that females were more likely to purchase TOMS shoes, targeting was limited to females only.
Kobi Digital has generated over unique 9.000 leads to TOMS. Each month, new capacities will be added. Any new customer helps TOMS to make the world a better place!