Hit The Mark
BlueInc is an independently owned Australian financial services group located in Sydney. It’s one of the leading insurance groups in the national direct life insurance market.
BlueInc and Kobi Digital combined forces to let Ozzies control for the unexpected. Offering Life and Funeral insurances, their product serves the full population. Gaining new customers was done most effectively via phone.
We created two Co-registration campaigns for BlueInc. One for each of their premium services. During a test it was found that their life and funeral insurance offer worked for both genders over 25 years of age.
BlueInc’s consumer database expands with 4000 Kobi leads per service per month, allowing BlueInc to fully focus on providing their new customers with the best service possible rather than worrying about acquisition.