Did you know that only approximately 22% of businesses are satisfied with their conversion rates (Econsultancy, 2016). Effective lead generation strategies are essential to growing a business, but it can be difficult. Companies that want to generate leads need to use several different tactics in order to maintain a steady stream of leads that they can then cultivate into clients. Find out which strategies work best for your B2C business by downloading our ebook on lead generation strategies and how you can make them work for you!
Firstly, what is permission marketing? Seth Godin, who coined the term, says that permission marketing is, “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” This marketing strategy gives power to the consumers and asserts that treating potential customers with respect is a better way to grasp their attention. These five steps of permission marketing are sure to get your company the right prospects.
Inbound marketing is an approach utilised by companies to get attention from potential customers through a variety of tools and strategies. Unlike outbound marketing, inbound marketing is centred around your target consumers interests and by using this strategy, you attract people who are already interested in the service you offer. This technique focuses on adding value at every step of the way! Find out how by reading the following article.
Lead generation is an essential for marketers. In recent years, lead generation has become more advanced with the development of social media, customer relationship management systems and many other instruments that help with lead generation campaigns. In addition to these new technological advances, here are some of the simple steps you can take to make your lead generation strategy a successful one!
Even if you have the best service and you know it will suit your prospects needs exactly, there is a high chance they will not be willing to listen to you anyway. This is why you need to get your prospects attention within the first fifteen seconds of the call, before they have the chance to say no. In order for your call to be successful, you need to prepare. Here are some things you should be doing before you pick up the phone.
A / B testing, put simply, is testing two different web pages (or different elements of a web page). Half of your visitors are redirected to web pages A and the other half to webpage B, whichever page gets a better conversion rate is the one you use. This process can be done in different ways and some people prefer to use multiple webpages which is called multivariate testing. A / B testing allows you to see which campaign is more appealing to clients and develop a strategy that is the most attractive to your target audience.
LinkedIn is the social networking platform for professionals and as of 2018, Statisica reports show it is used by 260 million people worldwide! LinkedIn is important for your marketing strategy because it helps build relationships and has the potential to generate leads. According to recent statistics on LinkedIn, 50% of people said they were more likely to buy from a company they interacted with on LinkedIn, it is responsible for 46% of your website traffic and 43% of marketers said they have at least one customer from LinkedIn! LinkedIn is not a social networking platform you want to neglect so here are some tips for you try out.
The technoscape of today’s modern world requires that brands have and maintain an online presence, in Adobes Digital Distress survey, 76% of people argue that marketing has changed more over the last few years than it has over the last 50! The industries changes are said to be a result of evolving digital technologies. However, statistics show that only a small percentage of businesses are confident that their strategies are working. Digital marketing assists companies with keeping track of ROI and allows them to adapt their strategies to suit new trends in real time. To help you do that, we have made a list of the 6 things you need to include in your 2018 digital marketing strategy.
According to the Harvard Business Review, companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later.
Any company that processes consumer data from the European Union is affected by the new GDPR law, even when it is not based in a European country. Read the article to find out how to ensure that your business meets the new GDPR regulations.
In a world of digital content, what you offer to your clients is extremely important. However, even the most captivating and educational content can be lost in the chaos of a badly designed campaign, website or a platform.
Last Friday we had a team outing and what better way to entertain a bunch of competitive players than to go bowling and laser tagging!
Meet the Kobi team at the Amsterdam Affiliate Conference on 11th July to the 14th July at the RAI Elicium in Amsterdam. Boost your traffic and benefit from our top-converting CPL campaigns.
Find out what to do to have a more succesful emailing marketing strategy!
What channels do companies use to increase their usage of data? How does your company's data-driven marketing strategy compare to that of marketeres worldwide? Read the article.
For high-value products or services, it’s often desirable to contact your leads directly via a personal telephone conversation. But often the lists are weak, leads don’t know who you are and agents get distracted.
Email marketing is still the most effective way to generate new leads. However, converting a website visitor into a hot lead takes time and effort. The first obstacle? Getting someone to fill out their contact details to register to your newsletter.
On 18th and 19th of May, the biggest tech conference in Europe, held by The Next Web, took place in Amsterdam.
Also team Kobi was there to get inspired about our future. And furthermore, to attend the announcing of the European tech30.
Meet Kobi at the 12th edition of the biggest tech conference in Europe.
We are excited to announce that Kobi has won the fourth place at the Dutch Tech5 awards.
Meet the Kobi team at Affiliate World Conference Europe on June 14 and 15 at STATION Berlin. Get a Shot of Kobi, boost your traffic and benefit from our top-converting CPL campaigns.
Employees Spend 28% Of Time in their Inbox. Here’s How You Can Reach Them
Brand awareness takes a lot of time and effort. Being a brand is not enough. How can I buy your product or invest in your company if I don’t know who you are?
Data is big. Big data, first hand data, consumer data, and audience data, name it and add data to it: it all exists.
However, in the buzzy data-jungle, it’s often hard to determine what type of data you need – and how you may use it to advantage your company’s sales and development goals. So lets start with three types of data you come across in your marketing efforts.
Our team went to exhibit and speak at Ad:Tech Sydney. Discover more here.
Over the past 50 years, marketing as a discipline has evolved from mass communications to personalized online content, new models emerge at an accelerating pace.
This year, marketers spent more on email marketing innovation than ever before. Read the article to find out why.
With the continuous popularity of social media you might ask yourself if email marketing is still even a thing these days. Trust us, it is.
The ad-tech data revolution has transformed the lasting relationship between organizations and customers enormously. Here’s what is happening, and what you can do to become even better.
Following up Quality Leads is central to Sales. Persist, or you leave money on the table. Let’s start off with some basic numbers on the power of follow-up in terms of sales effectiveness.
Did you know that most sales are actually made not at the first, second or third contact, but somewhere between the 5th and the 12th contact a consumer has with your company?
What do you do with your leads once you’ve gotten them running into your sales pipeline? Here are some insights to consider...
Direct response advertising, when deployed correctly, allows advertisers to get customers and potential customers to deploy actions that the advertiser cares about.
If you want to grow your business, you don’t have time to do tasks manually that could’ve been easily prevented by using a well-structured database.
Many new media enthusiast will tell you that cold calling is dead. The future of advertising is in digital, automated channels. Why would anyone consider cold calling, when the future is automated? One answer: personal, human contact.