Kobi Digital Announces New CEO Appointment
Kobi Digital Board of Directors convened on 5 April 2017 and has taken the decisions unanimously to appoint Ilja de Boer as Kobi Digital’s Chief Executive Officer, replacing Joeri de Wit, who has stepped down from his role as Chief Executive Officer.
De Boer has been in the lead generation industry for the past 10 years, bringing a wealth of knowledge and experience to Kobi Digital. He has helped lead, execute and grow multiple performance companies in the past, and quickly rose through the companies ranks. He most recently served as VP of Business Development for Avazu, leading the sales team.
“The Board is extremely excited about the new change, and sees enormous growth opportunities upon which Kobi Digital can capitalize, and our primary objective is to leverage the Company’s leadership and current business assets and platforms to execute against these opportunities. We have talented teams and tremendous resources behind them and intend to return the Company to a path of robust growth and industry-leading innovation. We are committed to exploring and evaluating possibilities and opportunities that will put Kobi on a trajectory for growth and innovation.”
On his new role, Mr. de Boer commented, “I am very excited to join the Kobi Digital team. It was an honor to be asked to take on the responsibility of CEO. Kobi Digital is one of the leaders in a fast growing market with a big focus on innovation. As much as they’ve already accomplished there are still a lot of opportunities to take advantage of, including the new countries we will be opening. I am looking forward to work with such an amazing, talented team of great people. We are already hard at work making plans for the coming months and years and can’t wait to share some of these with you very soon”
About Kobi Digital
Founded in 2014, Kobi Digital is a full-service lead generation agency backed by some of the top names in performance marketing. They create tailor-made, opt-in campaigns to identify consumers with a real interest in their clients’ products or services. With in-house tech, data science and media buying teams they are industry leaders and at the forefront of innovation. Past and present campaigns include brands such as Virgin, AXA, Greenpeace, American Express, Expedia and Uber. They are currently active in 6 countries worldwide: AU, NZ, UK, NL, BE, BR and continue to expand rapidly across the world. Generating quality leads every month for top brands in insurance, travel, retail, finance, telecoms, education, energy and more. Kobi Digital has offices in Amsterdam, Bangkok and Brasilia which continue to grow.