Why you should use LinkedIn InMail more
As we have mentioned before in our post on how to use it for prospecting, LinkedIn is an excellent way to generate more leads and InMail in particular is especially effective. However, it can be tricky typing up an InMail to someone you have never met in such a way that gets your foot in the door! We did the research and here are some tips that can help you with your LinkedIn InMail liaisons and why you should use InMail more.
Why does it work better then email?
There is a limit to the amount of InMail you can send per month. Emails are unlimited, so think about how you are making the receiver feel. Pretty important which makes them more likely to respond.
Not so cold
Usually, if you’re sending an InMail to someone, you do not know who they are personally. Using LinkedIn InMail allows the responder to look into you instantly and determine if they are interested in you based on your persona and LinkedIn profile. This is something they cannot do via email or certainly not as easily anyway. In an email you have to put a lot of effort into the way you word things and into the subject line, the same goes for InMail, however, if the receiver is not sure about who you are in an InMail, they can look you up very easily. So, keep your LinkedIn profile up-to-date and make sure it’s clear what you do and what services your company offers from your profile. In an email the receiver would have to go onto LinkedIn and type in your name and match it to your company. This kind of transparency begins the relationship on a foundation of trust.
It seems InMail is viewed to be more personal than email. In order to send an InMail you have to go onto the persons profile and LinkedIn is one of the few social media profiles that allows you to see who has been looking at you online. It could be that senders do more research on the people they are InMailing in order to show that they have paid attention to what the receiver likes, does and is interested in as well as their brand and company’s values. Being more personal and doing your research makes it more likely that you will get a response and a more positive one at that.
Lastly, what to say?
Keep it simple. Keep it short and make sure you’re being straight, in other words do not beat around the bush. People do not have time to be reading long-winded messages that take forever to get to the point because they do not have the time for you – yet. So, give them the facts, for example, Hi, I am X, we met at this place and I want to know if you are interested in Y because I see on your LinkedIn profile that you have been working on Z OR Hey X would like to connect with you and discuss if there is opportunity for us to do Y together. Not as basic as thing you should be politer and use better, more sophisticated language but you get the point. This way, the receiver gets all the information quickly and they can decide sooner if they want to respond and move on with their day, rather than getting bored of your long story and moving on to other things without responding. Once you get a response then you can get more involved with your messages.
Don’t forget to send a connection request along with your InMail as it will give you double exposure. We hope these tips have helped you and your typing up some InMails as we speak! If these tips are not enough to get you the leads you need, please contact us at firstname.lastname@example.org and let us assist you in increasing your leads.