If you have been following along, we have now covered how you can track your performance and cost metrics in lead generation management. In the previous article we’ve explained how it’s important to track your conversion rates for turning visitors into leads. But it’s also important to do this for each channel individually. So, we will now be informing you on how to track your channel metrics as well as a few other tips and tricks you may not be aware of!
If you read our blog post last week on lead generation performance measurement, you will know that we think tracking your lead generation efforts is essential. This week we will be focusing on how to track cost measurements. It is important to know what your costs are when acquiring leads and how to find out what those costs are, so you can use them determine whether the strategies you are using are effective or not. So, here is the next lot of things you need to measure in lead generation after you have tracked your performance!
The idea on measuring your metrics and especially your lead generation strategy is that if you can measure it, you can improve it. This is an adaptation from Peter Drucker and certainly follows the lead generation approach to management optimization. Measuring and documenting lead generation is something that many companies struggle with according to RAIN group. You have to know how much each lead costs as well as knowing if the techniques you are employing are effective or not. In this article we will outline what you need to measure in order to be able to adapt your lead generation strategy to make it work even better!
Have you been creating lots of clever content but not getting much traction from that content? You might need to take a look at your distribution strategy. Yes, content is king, but it can only be so if you distribute it at the right times when people will actually get to see it! If you need help getting your marketing efforts out there, have a look at the following post and that should help you fix up your distribution plan, so your content is seen by your target audience.
Magnets are a compelling technique that have been used to gain potential clients contact details. As a marketing method, they sound wonderful, don’t they? They are; however, the only downside is that they take time to be produced. Magnets come in the form of eBooks, podcasts and contests and in this article, we outline what lead magnets you can try in 2019 using less of your marketing teams time and energy!
The end of the year or the beginning of a new one is the perfect time to re-evaluate your business’s progress over the past year and decide how you want it to grow. We did some research on how you can get your company moving in the right direction and these new year’s resolutions are designed to help you do just that!
After a wonderful year spent on the canals of the Keizergracht our office was no longer available due to the foreclosure of our landlord. That’s why KOBI DIGITAL has relocated back to the Herengracht this week! We have our private office in the collaborative workspace ’StartDock’.
To make sales, you need to have a steady stream of leads and while the leads might be slowing down and coming to a close in 2018, we have got some tips to help kickstart your lead generation efforts in 2019! However, if this doesn’t help, we are still up and, on the go, getting you high quality leads from Belgium, Netherlands, Italy, the United Kingdom, Australia and New Zealand for the rest of 2018 and for 2019.
Search Engine Optimization is an essential to any digital content plan, however, it takes really great content to get your SEO rankings working at their maximum efficiency. General content won’t get you where you need to go, you have to incorporate SEO into your content plan to get them to work together, so here are a couple things you can do to manage your SEO efforts and at the same time better your content plan.
We cannot believe we are already coming around to the new year! Time flies when you’re having fun and at Kobi we have a fantastically fun work hard, play hard philosophy with our colleagues and our clients! With the new year brings exciting fresh marketing trends for you to try in 2019. The digital stratosphere is extremely fast-paced, and technology is always expanding, growing and advancing which means that what worked this year may not work next year. We have done the research so that we and YOU can stay ahead of the game!
In the digital world, there are many ways to market your services or product and all of them work but not all of them will work for your business. Marketing works best when the marketer is always trying and testing new things to find out what works, which new trends suit the business model and when to stop using old practices. But, where do you start experimenting? We looked at what some of the experts have said to guide us on our ever-changing marketing processes.
Conversion-orientated contents sounds exactly like seems: content that is constructed in a way that drives conversions. It gets consumers to take action by turning visitors to leads and leads into clients and then gets clients to give reviews which in turn creates more conversion-orientated content to get more visitors and so on and so forth. However, there is a catch, this conversion-orientated content is not always easy to create so we came up with some tips to help you do it:
Sales productivity is essential to all businesses, if you’re not selling your service or product, you’re losing money and if you keep under selling, your business is doomed to fail. When the sales team is not achieving their goals, or they are spending time on tasks not related to sales, managers need to get involved and help the team put things in place so that productivity increases. Here are our tips on how to increases sales productivity:
Last week, we released our eBook on how to build the perfect conversion funnel - and we hope you have succeeded in doing so! Now you have finished building your conversion funnel, you have to make it work and because cross-selling and up-selling are such intracule parts of making your sales funnel function effectively, we did some research on how you can improve these aspects to help your sales team and improve your conversion funnel!
Do you ever feel like you are doing everything to increase your conversion rate and nothing is really happening? It might be because you need to reassess or rebuild your conversion funnel. Building or adjusting your sales funnel does not happen over night and there are many things you need to consider before moving foward.
Download our Ebook to find out more!
It is a sales tale as old as time, you need to connect with your prospects, your prospects need to be able to trust you, you need to have some form of relationship with your prospects and so on and so forth. But, how do you do that? How do you create genuine relationships with people you want to work with? We did the research and here are some of the things you can do to connect better with your prospects.
Marketing, search engine optimization and good branding are what lead people to your website, however once they are there you have to make them want to stay and do business with you. Optimizing your website for lead generation is essential but it is not as simple as adding a sign-up button to a page. Here are a few tips and tricks that can help you get your website lead generation ready.
Being a great salesperson is tough, it takes huge dedication and consistency. However, there are a few things you can do to become the best salesperson on your team – we call them habits.
You worked hard on a promotional email, you sent it out at the optimal time, to people who were interested in your service or product and you still struggled to get responses. Welcome to the club. Unfortunately, we live in a world where peoples inboxes are filled with unread mail and longer emails are sometimes sent to the spam box. According to constant contact, 205 billion emails are sent per day which makes it increasingly difficult to get your emails to stand out. Enticing subject lines, shorter emails and call to actions are some ways of improving your email marketing strategy and if you have a look at the article below we have outlined four other ways you can stand out in your prospects inbox!
The follow up email can be one of the most challenging emails to write, especially if you are following up to an email that was not responded to. Getting the timing right and using appropriate words and phrases can make or break a deal. If you are or you have ever been nervous to send a follow up email, then have a look at the steps you can take when crafting one.
Social selling has become a way of life for most people in sales and LinkedIn is the place where it takes place most. Through this process sales reps are able to generate leads, find prospects and lastly, build trust and long-term relationships with clients on LinkedIn. According to BiznessAPPS, sales people who use this technique create 45% more sales opportunities then those who do not. If you are still one of the sales reps not using LinkedIn to prospect, then now is the time to start! Here are some ways you can make the most out of prospecting on the platform!
As consumers are beginning to turn to a company’s social media for more and more enquiries, the need for customer service and marketing to be streamlined is becoming essential. As a customer, it is fairly obvious when the two do not work together, you get mixed answers and more often than not you have to send a separate email asking the same questions. Statistics from MarTech have shown that 30% of customers will go to a competitor if a company does not respond on social media! If you have not already got your marketing and customer services departments on the same boat, then now is the time to start. One of the key ingredients to developing a symbiotic relationship between the two departments is establishing a good level of communication. In the article we outline a few of the many benefits to getting customer care and marketing departments to work together.
As smart phones, AI and Chat bots become smarter and society begins to rely more on text and email forms of communication as opposed to calling and talking, what happens to voicemail and more importantly what happens to call centers? In this article, we outline how call centers AI and Chat bots are being used in the customer service industry, how they will be used in the future and how these changes are happening.
Every sales person has their own techniques and strategies for how they go about helping prospects, being more productive and making and closing deals. Usually these tactics have been passed on from managers, articles or sales team leaders and then adapted by each sales person to suit their personality and the prospect in question. There are so many different ways to approach sales but here is some sales advice that we think every sales person should add to their list if they haven’t done so already!
Social media is an excellent tool to use for lead generation and more recently Facebook has proved itself to be invaluable in bringing about more prospective clients. According to statistics from selfstarter, 32% of Facebook users have said they engage with brands regularly on the platform. According to Marketing Land, Facebook mobile ads have 9.1 times more click-through rates than other web ads. So, if you have not included Facebook in your lead generation strategy yet, we recommend you start now using these simple strategies!
The Affiliate World Conference in Barcelona ends today and what an incredible experience it has been. Attending a conference is an excellent way to boost business as well as your own personal career. It is a great opportunity to network, learn about the latest trends in your industry and gain some new skills. Also, there are usually a lot of freebies involved! However, there are a few things that need to be organized prior to the event to ensure that you are able to enjoy and make the most out of the conference! Here are a couple of things we recommend you take care of before during and after attending a conference.
Advertising and marketing your company is one of the most important aspects to consider when developing your business model. Profit, progress and growth often rely on marketing to a large extent. Effective advertising aims to assure audiences of the quality of a service or product and to generate leads and sales. This is even more important in start-up companies who have not yet established themselves. To help you decide which marketing strategy is most effective for your business, we have outlined the pros and cons of both inbound marketing and bold marketing, it’s up to you to decide which one you need!
As you know Digital marketing is a powerful strategy that uses technological devices and or the internet to advertise a company’s services or products. This technique encompasses search engine optimization, social media, emailing and websites. However, it can be difficult to know how to get these dimensions to work effectively in order to achieve your goals, convert leads and increase sales. Here are some reasons why your digital marketing strategy may not be working and some ways to get your strategy to work more effectively.
When someone ends up on your website, whether it is through social media, a search engine or an email, you have to give them a reason to stay there. This means that you need to be posting high quality, relevant material your potential clients will find interesting. In order to successfully convert blog traffic to leads, you need to make sure that visitors keep coming back to the website. Content is created for a purpose which is ultimately to build relationships with people and bring about sales. If you are struggling to generate leads from your blog, have a look at the three things we recommend you do to successfully convert your blog traffic into leads.
Managing your leads is essential to having a successful conversion rate. If your company is lacking a substantial leads procedure, then this guide should help you establish one!
A learning culture is an environment where the conventions and organizational values encourage employees to grow, they aim to develop knowledge and increase performance rates. Creating an environment where employees can grow in their roles and otherwise is so important, according to SH!FT, employees who work in a learning environment are 37% more productive than those at companies that do not value workplace learning. So how can you implement a learning environment in your Business? Here are four things you can do to start developing a learning culture.
There is only so much you can do in so many hours of the working day and if it feels like your to do list never ends, then you need to change some things. Making the most of the time you have is essential. Deliberately focusing on time management and planning how you are going to tackle your day ensures that you get more work done in the same amount of time. Follow these 7 steps to increase your productivity at work.
Search Engine Optimization (SEO) strategies vary from business to business depending on what the industry’s demands are. Knowing what your brands needs are is the key to developing an effective SEO strategy and increasing your ranking. Here we outline five of the most successful SEO strategies to implement in 2018 and you can choose which ones best suit your company.
Having a good service and even better price for that service is only one part of building long standing relationships. Adding value is the other part of the equation, it ensures that your prospects choose to work with your brand and that they continue to do so in the years to come. Long term sales growth and customer retention relies on this tactic of adding value and building trust. To get you started, here are four of the most important things you can do to add value to your prospects (and your clients) lives!
Did you know that only approximately 22% of businesses are satisfied with their conversion rates (Econsultancy, 2016). Effective lead generation strategies are essential to growing a business, but it can be difficult. Companies that want to generate leads need to use several different tactics in order to maintain a steady stream of leads that they can then cultivate into clients. Find out which strategies work best for your B2C business by downloading our ebook on lead generation strategies and how you can make them work for you!
Firstly, what is permission marketing? Seth Godin, who coined the term, says that permission marketing is, “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” This marketing strategy gives power to the consumers and asserts that treating potential customers with respect is a better way to grasp their attention. These five steps of permission marketing are sure to get your company the right prospects.
Inbound marketing is an approach utilised by companies to get attention from potential customers through a variety of tools and strategies. Unlike outbound marketing, inbound marketing is centred around your target consumers interests and by using this strategy, you attract people who are already interested in the service you offer. This technique focuses on adding value at every step of the way! Find out how by reading the following article.
Lead generation is an essential for marketers. In recent years, lead generation has become more advanced with the development of social media, customer relationship management systems and many other instruments that help with lead generation campaigns. In addition to these new technological advances, here are some of the simple steps you can take to make your lead generation strategy a successful one!
Even if you have the best service and you know it will suit your prospects needs exactly, there is a high chance they will not be willing to listen to you anyway. This is why you need to get your prospects attention within the first fifteen seconds of the call, before they have the chance to say no. In order for your call to be successful, you need to prepare. Here are some things you should be doing before you pick up the phone.
A / B testing, put simply, is testing two different web pages (or different elements of a web page). Half of your visitors are redirected to web pages A and the other half to webpage B, whichever page gets a better conversion rate is the one you use. This process can be done in different ways and some people prefer to use multiple webpages which is called multivariate testing. A / B testing allows you to see which campaign is more appealing to clients and develop a strategy that is the most attractive to your target audience.
LinkedIn is the social networking platform for professionals and as of 2018, Statisica reports show it is used by 260 million people worldwide! LinkedIn is important for your marketing strategy because it helps build relationships and has the potential to generate leads. According to recent statistics on LinkedIn, 50% of people said they were more likely to buy from a company they interacted with on LinkedIn, it is responsible for 46% of your website traffic and 43% of marketers said they have at least one customer from LinkedIn! LinkedIn is not a social networking platform you want to neglect so here are some tips for you try out.
The technoscape of today’s modern world requires that brands have and maintain an online presence, in Adobes Digital Distress survey, 76% of people argue that marketing has changed more over the last few years than it has over the last 50! The industries changes are said to be a result of evolving digital technologies. However, statistics show that only a small percentage of businesses are confident that their strategies are working. Digital marketing assists companies with keeping track of ROI and allows them to adapt their strategies to suit new trends in real time. To help you do that, we have made a list of the 6 things you need to include in your 2018 digital marketing strategy.
According to the Harvard Business Review, companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later.
Any company that processes consumer data from the European Union is affected by the new GDPR law, even when it is not based in a European country. Read the article to find out how to ensure that your business meets the new GDPR regulations.
In a world of digital content, what you offer to your clients is extremely important. However, even the most captivating and educational content can be lost in the chaos of a badly designed campaign, website or a platform.
Last Friday we had a team outing and what better way to entertain a bunch of competitive players than to go bowling and laser tagging!
Meet the Kobi team at the Amsterdam Affiliate Conference on 11th July to the 14th July at the RAI Elicium in Amsterdam. Boost your traffic and benefit from our top-converting CPL campaigns.
Find out what to do to have a more succesful emailing marketing strategy!
What channels do companies use to increase their usage of data? How does your company's data-driven marketing strategy compare to that of marketeres worldwide? Read the article.
For high-value products or services, it’s often desirable to contact your leads directly via a personal telephone conversation. But often the lists are weak, leads don’t know who you are and agents get distracted.
Email marketing is still the most effective way to generate new leads. However, converting a website visitor into a hot lead takes time and effort. The first obstacle? Getting someone to fill out their contact details to register to your newsletter.
On 18th and 19th of May, the biggest tech conference in Europe, held by The Next Web, took place in Amsterdam.
Also team Kobi was there to get inspired about our future. And furthermore, to attend the announcing of the European tech30.
Meet Kobi at the 12th edition of the biggest tech conference in Europe.
We are excited to announce that Kobi has won the fourth place at the Dutch Tech5 awards.
Meet the Kobi team at Affiliate World Conference Europe on June 14 and 15 at STATION Berlin. Get a Shot of Kobi, boost your traffic and benefit from our top-converting CPL campaigns.
Employees Spend 28% Of Time in their Inbox. Here’s How You Can Reach Them
Brand awareness takes a lot of time and effort. Being a brand is not enough. How can I buy your product or invest in your company if I don’t know who you are?
Data is big. Big data, first hand data, consumer data, and audience data, name it and add data to it: it all exists.
However, in the buzzy data-jungle, it’s often hard to determine what type of data you need – and how you may use it to advantage your company’s sales and development goals. So lets start with three types of data you come across in your marketing efforts.
Our team went to exhibit and speak at Ad:Tech Sydney. Discover more here.
Over the past 50 years, marketing as a discipline has evolved from mass communications to personalized online content, new models emerge at an accelerating pace.
This year, marketers spent more on email marketing innovation than ever before. Read the article to find out why.
With the continuous popularity of social media you might ask yourself if email marketing is still even a thing these days. Trust us, it is.
The ad-tech data revolution has transformed the lasting relationship between organizations and customers enormously. Here’s what is happening, and what you can do to become even better.
Following up Quality Leads is central to Sales. Persist, or you leave money on the table. Let’s start off with some basic numbers on the power of follow-up in terms of sales effectiveness.
Did you know that most sales are actually made not at the first, second or third contact, but somewhere between the 5th and the 12th contact a consumer has with your company?
What do you do with your leads once you’ve gotten them running into your sales pipeline? Here are some insights to consider...
Direct response advertising, when deployed correctly, allows advertisers to get customers and potential customers to deploy actions that the advertiser cares about.
If you want to grow your business, you don’t have time to do tasks manually that could’ve been easily prevented by using a well-structured database.
Many new media enthusiast will tell you that cold calling is dead. The future of advertising is in digital, automated channels. Why would anyone consider cold calling, when the future is automated? One answer: personal, human contact.