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New Managing Director Appointment
Article
Kobi Digital Announces New Managing Director
New Managing Director Appointment
Kobi Digital Announces New Managing Director
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Trends
Article
Sales
Trends
Top 3 tips for content and website optimisation
Trends
Top 3 tips for content and website optimisation

In a world of digital content, what you offer to your clients is extremely important. However, even the most captivating and educational content can be lost in the chaos of a badly designed campaign, website or a platform.

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Data Driven Trends
Article
Data
Trends
How Well Do You Perform?
Data Driven Trends
How Well Do You Perform?

What channels do companies use to increase their usage of data? How does your company's data-driven marketing strategy compare to that of marketeres worldwide? Read the article. 

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Telemarketing Today
Article
Cold Calling
Sales
Telemarketing Leads In An Automated World
Telemarketing Today
Telemarketing Leads In An Automated World

For high-value products or services, it’s often desirable to contact your leads directly via a personal telephone conversation. But often the lists are weak, leads don’t know who you are and agents get distracted.

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#TNW2017
Article
PSA
Conference
Predict the future at #TNW2017
#TNW2017
Predict the future at #TNW2017

On 18th and 19th of May, the biggest tech conference in Europe, held by The Next Web, took place in Amsterdam. 

Also team Kobi was there to get inspired about our future. And furthermore, to attend the announcing of the European tech30.

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2017 Branding
Trends
Article
9 Ways To Increase Brand Awareness
2017 Branding
9 Ways To Increase Brand Awareness

Brand awareness takes a lot of time and effort. Being a brand is not enough. How can I buy your product or invest in your company if I don’t know who you are? 

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Data Everywhere
Article
Trends
Data, Data Everywhere
Data Everywhere
Data, Data Everywhere

Data is big. Big data, first hand data, consumer data, and audience data, name it and add data to it: it all exists.

However, in the buzzy data-jungle, it’s often hard to determine what type of data you need – and how you may use it to advantage your company’s sales and development goals. So lets start with three types of data you come across in your marketing efforts.

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Tofu to Mofu
Article
Trends
The New Sales Funnel: from Tofu to Mofu
Tofu to Mofu
The New Sales Funnel: from Tofu to Mofu

Over the past 50 years, marketing as a discipline has evolved from mass communications to personalized online content, new models emerge at an accelerating pace. 

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smart data
Article
Trends
Learn from smart data.
smart data
Learn from smart data.

The ad-tech data revolution has transformed the lasting relationship between organizations and customers enormously. Here’s what is happening, and what you can do to become even better.

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Sales follow-up
Article
Sales follow-up
Sales follow-up
Sales follow-up

Following up Quality Leads is central to Sales. Persist, or you leave money on the table. Let’s start off with some basic numbers on the power of follow-up in terms of sales effectiveness.

Did you know that most sales are actually made not at the first, second or third contact, but somewhere between the 5th and the 12th contact a consumer has with your company?

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Managing Leads
Article
Sales
How to Manage Leads (And Maximize Conversion).
Managing Leads
How to Manage Leads (And Maximize Conversion).

What do you do with your leads once you’ve gotten them running into your sales pipeline? Here are some insights to consider... 

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Direct Response
Article
Trends
Direct Response, Direct Results
Direct Response
Direct Response, Direct Results

Direct response advertising, when deployed correctly, allows advertisers to get customers and potential customers to deploy actions that the advertiser cares about.

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Simple Database
Article
Data
Managing a Simple Database
Simple Database
Managing a Simple Database

 If you want to grow your business, you don’t have time to do tasks manually that could’ve been easily prevented by using a well-structured database.

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COLD TO HOT
Article
Cold Calling
6 Steps To Turning Cold Calls Into Hot Leads
COLD TO HOT
6 Steps To Turning Cold Calls Into Hot Leads

Many new media enthusiast will tell you that cold calling is dead. The future of advertising is in digital, automated channels. Why would anyone consider cold calling, when the future is automated? One answer: personal, human contact.

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ADWORDS COSTS
Article
The true cost of adwords
ADWORDS COSTS
The true cost of adwords

Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful advertising business.

 

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