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Conference Preparing
Article
Conference
How to prepare for (and make the most out of) a conference
Conference Preparing
How to prepare for (and make the most out of) a conference

The Affiliate World Conference in Barcelona ends today and what an incredible experience it has been. Attending a conference is an excellent way to boost business as well as your own personal career. It is a great opportunity to network, learn about the latest trends in your industry and gain some new skills. Also, there are usually a lot of freebies involved! However, there are a few things that need to be organized prior to the event to ensure that you are able to enjoy and make the most out of the conference! Here are a couple of things we recommend you take care of before during and after attending a conference.

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Blog traffic to leads
Article
blog traffic
leads
3 ways to convert blog traffic to leads
Blog traffic to leads
3 ways to convert blog traffic to leads

When someone ends up on your website, whether it is through social media, a search engine or an email, you have to give them a reason to stay there. This means that you need to be posting high quality, relevant material your potential clients will find interesting. In order to successfully convert blog traffic to leads, you need to make sure that visitors keep coming back to the website. Content is created for a purpose which is ultimately to build relationships with people and bring about sales. If you are struggling to generate leads from your blog, have a look at the three things we recommend you do to successfully convert your blog traffic into leads.

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Increase Productivity at Work
Article
productivity
7 Ways you can Increase Productivity and Motivate yourself at Work
Increase Productivity at Work
7 Ways you can Increase Productivity and Motivate yourself at Work

There is only so much you can do in so many hours of the working day and if it feels like your to do list never ends, then you need to change some things. Making the most of the time you have is essential. Deliberately focusing on time management and planning how you are going to tackle your day ensures that you get more work done in the same amount of time. Follow these 7 steps to increase your productivity at work.  

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Adding Value
Article
Sales
4 Ways to add Value to your Prospects Lives
Adding Value
4 Ways to add Value to your Prospects Lives

Having a good service and even better price for that service is only one part of building long standing relationships. Adding value is the other part of the equation, it ensures that your prospects choose to work with your brand and that they continue to do so in the years to come. Long term sales growth and customer retention relies on this tactic of adding value and building trust. To get you started, here are four of the most important things you can do to add value to your prospects (and your clients) lives!

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Permission Marketing
Article
Permission Marketing
Permission Marketing in Stages
Permission Marketing
Permission Marketing in Stages

Firstly, what is permission marketing? Seth Godin, who coined the term, says that permission marketing is, “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” This marketing strategy gives power to the consumers and asserts that treating potential customers with respect is a better way to grasp their attention. These five steps of permission marketing are sure to get your company the right prospects.

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Inbound Marketing
Article
Inbound Marketing
Inbound Marketing and How it Works
Inbound Marketing
Inbound Marketing and How it Works

Inbound marketing is an approach utilised by companies to get attention from potential customers through a variety of tools and strategies. Unlike outbound marketing, inbound marketing is centred around your target consumers interests and by using this strategy, you attract people who are already interested in the service you offer. This technique focuses on adding value at every step of the way! Find out how by reading the following article. 

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Lead Generation
Article
Simple and Successful Lead Generation Tips
Lead Generation
Simple and Successful Lead Generation Tips

Lead generation is an essential for marketers. In recent years, lead generation has become more advanced with the development of social media, customer relationship management systems and many other instruments that help with lead generation campaigns. In addition to these new technological advances, here are some of the simple steps you can take to make your lead generation strategy a successful one!

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Sales Calls
Article
Cold Calling
Sales
5 Things you Should be Doing Before every Sales Call!
Sales Calls
5 Things you Should be Doing Before every Sales Call!

Even if you have the best service and you know it will suit your prospects needs exactly, there is a high chance they will not be willing to listen to you anyway. This is why you need to get your prospects attention within the first fifteen seconds of the call, before they have the chance to say no. In order for your call to be successful, you need to prepare. Here are some things you should be doing before you pick up the phone.

 

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LinkedIn Marketing
B2B
Article
Tips for Marketing on LinkedIn
LinkedIn Marketing
Tips for Marketing on LinkedIn

LinkedIn is the social networking platform for professionals and as of 2018, Statisica reports show it is used by 260 million people worldwide! LinkedIn is important for your marketing strategy because it helps build relationships and has the potential to generate leads. According to recent statistics on LinkedIn, 50% of people said they were more likely to buy from a company they interacted with on LinkedIn, it is responsible for 46% of your website traffic and 43% of marketers said they have at least one customer from LinkedIn! LinkedIn is not a social networking platform you want to neglect so here are some tips for you try out.

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New Managing Director Appointment
Article
Kobi Digital Announces New Managing Director
New Managing Director Appointment
Kobi Digital Announces New Managing Director
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Trends
Article
Sales
Trends
Top 3 tips for content and website optimisation
Trends
Top 3 tips for content and website optimisation

In a world of digital content, what you offer to your clients is extremely important. However, even the most captivating and educational content can be lost in the chaos of a badly designed campaign, website or a platform.

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Data Driven Trends
Article
Data
Trends
How Well Do You Perform?
Data Driven Trends
How Well Do You Perform?

What channels do companies use to increase their usage of data? How does your company's data-driven marketing strategy compare to that of marketeres worldwide? Read the article. 

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Telemarketing Today
Article
Cold Calling
Sales
Telemarketing Leads In An Automated World
Telemarketing Today
Telemarketing Leads In An Automated World

For high-value products or services, it’s often desirable to contact your leads directly via a personal telephone conversation. But often the lists are weak, leads don’t know who you are and agents get distracted.

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#TNW2017
Article
PSA
Conference
Predict the future at #TNW2017
#TNW2017
Predict the future at #TNW2017

On 18th and 19th of May, the biggest tech conference in Europe, held by The Next Web, took place in Amsterdam. 

Also team Kobi was there to get inspired about our future. And furthermore, to attend the announcing of the European tech30.

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2017 Branding
Trends
Article
9 Ways To Increase Brand Awareness
2017 Branding
9 Ways To Increase Brand Awareness

Brand awareness takes a lot of time and effort. Being a brand is not enough. How can I buy your product or invest in your company if I don’t know who you are? 

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Data Everywhere
Article
Trends
Data, Data Everywhere
Data Everywhere
Data, Data Everywhere

Data is big. Big data, first hand data, consumer data, and audience data, name it and add data to it: it all exists.

However, in the buzzy data-jungle, it’s often hard to determine what type of data you need – and how you may use it to advantage your company’s sales and development goals. So lets start with three types of data you come across in your marketing efforts.

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Tofu to Mofu
Article
Trends
The New Sales Funnel: from Tofu to Mofu
Tofu to Mofu
The New Sales Funnel: from Tofu to Mofu

Over the past 50 years, marketing as a discipline has evolved from mass communications to personalized online content, new models emerge at an accelerating pace. 

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smart data
Article
Trends
Learn from smart data.
smart data
Learn from smart data.

The ad-tech data revolution has transformed the lasting relationship between organizations and customers enormously. Here’s what is happening, and what you can do to become even better.

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Sales follow-up
Article
Sales follow-up
Sales follow-up
Sales follow-up

Following up Quality Leads is central to Sales. Persist, or you leave money on the table. Let’s start off with some basic numbers on the power of follow-up in terms of sales effectiveness.

Did you know that most sales are actually made not at the first, second or third contact, but somewhere between the 5th and the 12th contact a consumer has with your company?

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Managing Leads
Article
Sales
Lead Management And Maximizing Conversion
Managing Leads
Lead Management And Maximizing Conversion

What do you do with your leads once you’ve gotten them running into your sales pipeline? Here are some insights to consider... 

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Direct Response
Article
Trends
Direct Response, Direct Results
Direct Response
Direct Response, Direct Results

Direct response advertising, when deployed correctly, allows advertisers to get customers and potential customers to deploy actions that the advertiser cares about.

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Simple Database
Article
Data
Managing a Simple Database
Simple Database
Managing a Simple Database

 If you want to grow your business, you don’t have time to do tasks manually that could’ve been easily prevented by using a well-structured database.

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COLD TO HOT
Article
Cold Calling
6 Steps To Turning Cold Calls Into Hot Leads
COLD TO HOT
6 Steps To Turning Cold Calls Into Hot Leads

Many new media enthusiast will tell you that cold calling is dead. The future of advertising is in digital, automated channels. Why would anyone consider cold calling, when the future is automated? One answer: personal, human contact.

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ADWORDS COSTS
Article
The true cost of adwords
ADWORDS COSTS
The true cost of adwords

Google is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful advertising business.

 

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